Fairphonic Pte. Ltd., the digital music rights management start-up today announced the appointment of Gavin Parry, (ex-executive Vice President of Sony Music Asia Pacific) as Chairman.

Fairphonic is a music tech start-up with plans to revolutionize digital rights management. Its proprietary Artificial Intelligence (AI) Copyright Recognition Technology – AI Audio Fingerprint (AIFP) has proven highly successful in identifying unclaimed masters, live recordings, covers, user-generated content, and reproduction content across social media and music platforms.

Fairphonic is unique in its ability to detect the copyright of media content across variation from a single reference audio file, meaning it’s valuable to artists, labels, writers, and publishers in empowering a ‘Fair Play, Fair Pay’ mechanism in the digital landscape. Tang Heng Yang, CEO of Fairphonic said “we are extremely happy for Gavin to join the Fairphonic board. He brings with him 20 years of experience in the digital music space having developed the digital music business in the Asia Pacific region with Sony Music from its earliest beginnings. We look forward to applying his technology and business acumen as we grow the platform”.